Proposal for Promotion through Social Media & Online Directories
- Introduction
The industry is highly competitive, and a strong online presence is critical for
increasing contacts and brand visibility. This proposal outlines a strategic promotion plan using Facebook, WhatsApp, and directories - Objectives
Build a strong online brand identity for Hotel /Resort
Increase direct bookings and reduce dependency on third-party commissions.
Leverage Facebook pages, groups, and ads to reach a wider audience.
Use WhatsApp and WhatsApp groups for direct client engagement and remarketing.
Improve guest trust through reviews, testimonials, and social proof. - Promotional Channels & Strategy
A. Facebook Marketing - Hotel Facebook Page Optimization
o Professional branding (profile & cover images, logo).
o Updated contact details, location, and booking link.
o Regular posting (offers and others). - Facebook Groups
o Share offers, packages, and seasonal promotions in relevant groups.
o Engage with travelers through Q&A and recommendations.
o Encourage past guests to share experiences. - Facebook Paid Ads
o Targeted ads for domestic & international travelers.Retargeting website visitors to increase conversions.
o Promotions for seasonal events, festivals, or staycation offers.
o B. WhatsApp Promotion - WhatsApp Business Profile
o Business description.
o Auto-reply for FAQs - WhatsApp Broadcasts
o Exclusive offers and promotions shared with past and potential Clients.
o Updates on seasonal discounts, events, and packages. - WhatsApp Groups
o Create VIP Client Groups for loyal customers.
o Share deals, referral rewards, and event invites. - Google Business Profile
o Optimize for local search (Google Maps).
o Collect and respond to guest reviews. - Content Strategy
Visual Content: High-quality photos & videos - Deliverables
Optimized Facebook Page & Ads Setup.
Regular posting (10–15 posts/month).
WhatsApp Business setup & content for broadcasts. - Timeline
Week 1–2: Setup & Optimization (Facebook, WhatsApp, directories).
Week 3 onwards: Content posting, ads, group engagement.
Ongoing: Reputation management, directory updates, monthly reporting. - Expected Outcomes
30–50% increase in online inquiries.
Higher direct bookings through website & WhatsApp.
Stronger brand visibility across search engines and travel directories.
Improved guest trust via reviews and social engagement.
Competitive edge in local and international hospitality market. - Conclusion
By implementing this multi-channel promotional strategy, Hotel /Resort will maximize visibility,
increase bookings, and establish a trusted digital presence. Leveraging Facebook, WhatsApp,
and global travel directories ensures consistent growth in both short-term occupancy and longterm brand value